If you don’t want to lose money in 2023, this book is for you!
With an ever-developing competitive virtual world, Google Ads might not always be your friend. Not knowing how to navigate Google Ads can be difficult, demoralizing, and frustrating. Or so you’d think, right?

In my many years of advertising experience, I found that many accounts have the same, or very similar, mistakes in the setup, causing the account to tank and you to lose money. I am here to make sure that this isn’t going to happen anymore.
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You will learn how to.
  • Set up successful campaigns.
  • Spot any issues in the setup that hold your campaign back.
  • Fix the issued you discovered so your campaigns can deliver at their best.
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Many business owners have come to me for assistance with Google Ads over the years.
They might not know if their Google Ads have been set up correctly, and they’re often confused about where their marketing money is going (or disappearing?) month on month without enough, or often any, results.

I have written this book for all business owners who need or want a full Google Ads review and are also open to learning about it. This isn’t a long book. It is short and sweet and to the point. It outlines obvious steps about going through a Google Ad account, what metrics to look at, what things a professional ad agency would check, and how to fix the issues we find in the process. I include every aspect of the campaign in as much detail as possible, so you will understand why things are the way they are, but I won’t make things too complicated.
There are several books already written about how to bring your Google Ads to success. I’ve read a bunch of them and found that they are usually targeted at people who want to get into marketing themselves and learn the ins and outs of advertising. I have written this book for business owners who know they need marketing and are willing to invest in it but don’t want to spend days or weeks reading a massive book or learning all the technical details. They would rather have some quick instructions on how to do enough to ensure their marketing budget is safe, and the ROI is high.

If you are this person, you are in the right place. I wanted this book to be an easy read, very straightforward and provide clear action steps so you know exactly how things should be set up.
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I would like you to take this book and, when you get to the first chapter, have your ad account opened in front of you and follow the steps with me, but most importantly, enjoy learning and have fun!